marketing automation

Does your marketing automation platform seamlessly transfer data to your CRM?
Are you effectively scoring, tracking, and converting demand for sales?
Do you feel confident presenting the right metrics and results to your executive leadership and board?
Is your marketing stack best in class?

prepare marketing for hypergrowth

Your technical debt is likely getting in the way of hypergrowth.
If you want confidence in your marketing engine, your system needs to demonstrate streamlined efficiency and track the metrics that matter.

Give your executive team confidence in marketing. Drive growth and demonstrate your ROI.

Features

+ best in class marketing automation Whether you use Pardot, Marketo, or Hubspot, OpFocus can help ensure your marketing stack and Salesforce supports frictionless growth. Maximize your technology ROI through guidance and optimization workshops from seasoned experts. Take your marketing execution to the next level.
+ optimize your marketing operations Your demand generation strategy got you where you are, but will it support the 2x or 3x growth you're aiming for? Streamline your marketing operations with a marketing automation system and process that will support your ambitious growth targets.
+ measure ABM impact In account-based marketing, we know that no one person makes a purchasing decision on their own. Key personas form a buying group to evaluate your products. Measure the right metrics to accurately reflect your ABM efforts.
+ growing with your team Roll out a best-in-class marketing operations strategy and effortlessly stay ahead of your competition. Our team of experts will stay on top of industry trends, so you know when to consider the latest tools & methodologies.

we're ready for a best-in-class marketing stack

hear it from our customers

"OpFocus added value right away without any hand-holding. This was critical to a business like ours that moves at the speed of light. Their commitment, experience, and Salesforce/Pardot expertise are second to none."

- Mariana Just, Director of Revenue Marketing and Operations, Acrolinx

"OpFocus was invaluable in turning a kludgy Marketo system into an easy-to-use tool, and helping to turn a frustrated marketing team into an empowered, agile organization."

- Leanne Maloney, Operations Director, Yesware

"OpFocus helped us transform and streamline marketing operations giving us the tools and visibility a SaaS company like ours needs to succeed in a quickly changing market."

- Meredith Odgers, Director of Marketing, Qstream

Some of Our Happy Clients

OpFocus’ methodology for marketing automation success

BLUEPRINT

Process & Tech Audit
Best Practices Workshop

EXECUTE

Configuration & Testing
Training & Reporting

SUSTAIN

Growth Services

some of our experts

Natalia Kochem

Vice President, GTM Strategy & Operations Consulting

conversions
CAC to LTV ratio
scalability
frankenstack

conversions

Are there leaks in your demand funnel? Ensure your hard-earned demand doesn’t go to waste. Convert more opportunities, close more business, and turn customers into advocates.