Marketing Operations

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Marketing Operations Services

How efficient is your marketing team? What’s the first impression your guest feel when they visit your website, online assets, or social media? Is your marketing operations setup working for you, rather than against you?

Are you getting your first impression right?

New business development begins when a guest or visitor finds you on the web. But it’s more than just the first impression. You need to have an organized process of where you want your guests to go and what you want them to do. The process creates efficencies that take successful marketing team from good to great.

Successful marketing teams are measured, and through this accountability, you can maximize the return on your marketing campaigns, content, and events.

We Help Teams Improve the Efficiency of their Marketing Operations

Ideally, it’d be great if you could track and measure every single aspect of your marketing. It’s tricky, which is why you need an expert to come alongside you in order to automate the process of creating a marketing department that is able to be efficient in things like lead scoring, your marketing to sales lead waterfall, and modeling out your revenue cycle. It’s our mission is to help you effectively manage your marketing operations down to a science.

Here Are Some of the Marketing Operations Services We Offer:

  • Strategic alignment of marketing, sales, and business goals
  • Review of marketing to sales and sales to marketing handoff processes
  • Defining lead waterfall and stage definitions
  • Modeling revenue cycle and lead lifecycle
  • Implementation of marketing automation tools, such as Marketo or Pardot
  • Integration between Marketo or Pardot and Salesforce
  • Review of the health of your sales data and marketing data
  • Recommendation of 3rd party plugins and apps
  • Audit of existing marketing tech stack and tools
  • Marketing analytics & ROI tracking
  • Customized Salesforce & marketing automation training
  • On-going management of your marketing automation & Salesforce instance

OpFocus has a wealth of expertise in marketing and business operations, and can help you align your marketing department with the rest of the business!

OpFocus Marketing Operations Assessment

If you are looking for guidance on where to start, consider the OpFocus Marketing Operations Assessment.

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