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Marketing Automation with Salesforce Pardot

Business acquisition starts with your marketing. From the first impression of your ads and first clicks on your site, through the hand-off of leads to Sales and tracking the ROI or COCA (cost of customer acquisition), your Marketing team and systems are at the center of your organization’s transformation and growth.

The most successful marketing teams are also the most efficient ones. This is where Pardot can improve your efficiency by helping to measure every stage of your Marketing Operations – yielding the most leads from your website traffic, yielding the most Opportunities from your leads and yielding the best customers for your business. By maximizing yield, Marketing Organizations become the drivers of revenue for companies – the true definition of a Marketing Driven Organization.

Whether it is automating lead routing to your sales organization based on a lead score or defining what is a sales qualified lead for your organization, our mission is to help marketing teams become well oiled engines so they are more effective at managing their business goals.

The seven core areas of marketing operations where OpFocus can provide value to your business are:

  • Business / Goals
  • Sales & Marketing Processes
  • Marketing Automation & CRM Systems
  • Data Health
  • Channel & Program Optimization
  • Tactical Campaign Best Practices
  • Reporting & Analytics

Our Marketing Operations Services for Pardot Include:

  • Discovery & advisory services
  • Strategic Roadmap
  • Marketing technology stack audit
  • Lead process audit
  • Lead management optimization
  • Implementation of brand new Pardot instance
  • Migration from other marketing automation platform to Pardot
  • Consolidating existing Pardot instances
  • Integration between Salesforce Pardot with Salesforce
  • Data health audit
  • Development of KPIs and goals
  • Tailored Pardot training & workshops

Our primary goal is to help you develop strong processes so you can successfully execute your marketing strategy, and let you focus on telling your story. OpFocus has a wealth of expertise in marketing operations and can help you implement, optimize, and maximize your Pardot and Salesforce investment

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