about
David Carnes
David is OpFocus’ Founder and CEO. He is a frequent speaker at Salesforce and Salesforce community events around the world, and is a Salesforce MVP. For four years, David hosted Dashboard Dōjō, which provides recordings of more than forty free training sessions on Salesforce reports and dashboards. After being approached by O’Reilly Media, he wrote the book Mastering Salesforce Reports and Dashboards.
In his early career, David worked in IT and operations for software companies, developing an interest in CRM, marketing automation, and analytics while building out systems, processes, data, and reporting for the business teams he supported. He earned a Masters in Software Engineering and credits a Harvard summer class in database management for opening his eyes to what systems and data could do to support operations. In founding OpFocus in 2006 David took another step toward focusing on business operations, seizing on Salesforce’s vision and never looking back.
David’s Hobbies
Effective Reports and Dashboards are key to the perceived ROI of any CRM system. While clearly not as powerful as a BI tool, the Reports and Dashboards functionality in Salesforce supports operational analysis for its users. In 2020, I launched Dashboard Dōjō, a twice-monthly webinar series, to help improve skill levels worldwide.
Over the years I have visited hundreds of art museums around the world. Some favorites include the Hakone Open Air Museum in Japan, the Musée d’Orsay in Paris, and our very own MFA in Boston.
certifications
what the team says about david
“He's always looking for new ways to both engage the Salesforce community and really contribute in any way he can, it's truly amazing to work with him.”
Kyle Chagnon
“David is an absolutely amazing leader, he truly cares about each and every team member. He also treats each client with care to ensure they receive everything they need.”
Jane Tryder
