May the Salesforce be with You! 14 CRM Lessons from Star Wars: The Last Jedi

At OpFocus, we’re big fans of Star Wars! Each year a new Star Wars movie comes out, our CEO David Carnes takes the team, Salesforce consultants, developers, basically everyone, to watch Star Wars on opening day — and now we’re hooked! Because we eat, sleep, and breathe Salesforce, we couldn’t help but notice the similarity between Star Wars: The Last Jedi and why people need a good CRM.

Sounds far fetched? Hang in there and scroll down to see for yourself!

Beware, there is the potential for spoilers of Star Wars: The Last Jedi! Proceed at your own risk! (All images below belong to their respective owners & creators, courtesy of Disney Pictures/Lucasfilms)

I see that you have decided to accept this mission on behalf of the Resistance. Then….

May the Salesforce be with you

1. Reporting: because you don’t want your sales reps spending time attacking the wrong targets

Select the right targets with salesforce

2. When you have a key Contact you can’t afford to lose

Contact management is a key tool in Salesforce CRM

3. Teamwork: because you don’t want your salespeople operating solo

Salesforce CRM works best with teams

4. When you really need a secure system

Your CRM system is secure with salesforce

5. When you need to keep track of where in the galaxy sales team is located

CRM management is made easy when you know how to best use your team

6. When you want to make sure your inside sales reps aren’t spending too much time with the wrong leads

Use Salesforce CRM to not waste time on the wrong leads


7. You want to make sure your salespeople aren’t selling to competitors

Set up your Salesforce CRM to connect the right people

8. Because when a team member leaves, you don’t want to lose all your institutional knowledge

With a planned CRM in Salesforce your processes don't get lost

9. Because you don’t want to enter a sales meeting with the wrong information

Salesforce CRM keeps track of what you need for each step


10. Because you want to back up your system to the cloud before something bad happens

Is your salesforce CRM backed up

11. Because you want customer service reps who will focus on helping you solve your problems

Salesforce CRM keeps track of your subject matter experts

12. Because Everyone should be aware of the plan

Your Salesforce CRM makes your plan visible to all

13. Because you want to cut your competitor’s market share in half

Salesforce CRM is an effective tool to best your competitors

14. Because you don’t want a salesperson to take credit for a sale they didn’t actually close

Salesforce CRM gives credit to where it's due


Because you need a cute mascot

Salesforce's Astro Mascot

Star Wars Cute Mascot

Need help learning the light side of the Salesforce? The team at OpFocus is excited to help! Leave a comment below & let us know what you think!

#maytheFocusbewithyou #maytheSalesforcebewithyou

Jarin Chu

about the author

Jarin Chu

As VP Marketing, Jarin works hand in hand with colleagues in sales to tackle the beast of demand generation, find the holy grail of marketing & sales collaboration, and help clients slay the growth dragon, all the while sharing these epic adventures with the SaaS RevOps community.

Throughout her career, Jarin’s been an advocate for gender pay equity, representation of women and minorities in executive leadership, and the sponsorship of women in non-traditional industries. Jarin holds a B.A. in Anthropology and History from Mount Holyoke College.