Buying Group Manager
A native Salesforce solution that enables B2B GTM teams to start tracking, managing, and activating Buying Committees right from an Opportunity.
- + Buying Group Manager UI
- + Configurable Fields
- + No pre-requisites
Start tracking buying groups no matter where you are in your journey
No new platforms
No long ramp-up
Just the tools you need to start managing buying groups right inside Salesforce
Make Buying Groups Visible
Visualize your buying groups and surface key signals directly in the Opportunity.
Enable Reps to Take Action
Empower reps to easily manage Buying Group Members via a simple drag and drop UI.
Manage Personas
Simple configuration and management of your personas and buying roles, all in one easy to use interface.
Track and Report
We make it easy for reps to input key data points enabling you to report and evaluate buying group performance.
Client Spotlight: Reputation
Reputation turned to OpFocus to align their GTM teams, integrate LeanData and Salesforce, and launch a scalable ABX strategy that unlocked better visibility into pipeline and persona engagement.
Read the Case Study
"OpFocus is absolutely a trusted advisor, someone who knows their way around the technology, understands what SaaS selling is like today, including the challenges we face, as well as the unique idiosyncrasies of any tool or technology stack."
Liz Carter, Chief Marketing Officer, Reputation
OPFOCUS Who We Are
We're not a software vendor or ABM strategy shop. We're a consultancy that sits at the intersection of strategy, technology, and execution – and we've figured out how to make Buying Groups work inside Salesforce.
We've been operationalizing ABX and Buying Groups since 2017—delivering ABX projects to over 50 clients including Forrester's B2B Revenue Waterfall framework, fully automated on Salesforce.
+ We Know Buying Groups
Natalia Kochem,
VP of GTM Strategy & Operations Consulting