ABX Consulting Account Based Experience
Operationalize Your GTM Strategy Across MAP & CRM
Get Started HereTransform Salesforce from a
Lead-Centric tool into a
collaborative ABX Engine.
OUR APPROACH:
GTM DISCOVERY & ALIGNMENT
We align marketing, sales, and customer success around your target personas, buying group logic, and opportunity handoff processes.
ACCOUNT-CENTRIC SALESFORCE DESIGN
We re-architect how leads convert, when accounts and opportunities are created, and how roles and buying groups are tracked.
CAMPAIGN EXECUTION ENABLEMENT
We connect your MAP (e.g., Marketo, HubSpot, Pardot) and orchestration and GTM tools (e.g., LeanData, 6sense, Salesloft) to create a seamless execution loop.
DATA & ARCHITECTURE READINESS
We clean and structure your accounts, contacts, and leads — and ensure your systems are ABX-ready.
AUTOMATION, SIGNALS & REPORTING
We build automations to surface real-time buying signals to sales, and dashboards that track influence and engagement by persona.
ABX IS INHERENTLY HARD TO EXECUTE:
Account-Based Experience (ABX) sounds great in theory — but too often, it breaks down in practice. Campaigns are disconnected from pipeline. Data is a mess. Sales ignores marketing’s signals.
Why? Because most systems aren’t designed to support account-based motion.
Without the right data structure, automation, and cross-functional visibility, your strategy won’t scale — and your team won’t trust it.
WHAT TO EXPECT
Unified GTM Execution
with fewer silos and stronger handoffs.
Increased Pipeline
from high-fit accounts with better buying group coverage
Unified Reporting
that aligns RevOps on metrics tied to real revenue
Reduced Manual Work
through automation and cleaner data.
Scalable Architecture
that grows with your business.
Client Spotlight: Reputation
Reputation turned to OpFocus to align their GTM teams, integrate LeanData and Salesforce, and launch a scalable ABX strategy that unlocked better visibility into pipeline and persona engagement.
Read the Case Study
"OpFocus is absolutely a trusted advisor, someone who knows their way around the technology, understands what SaaS selling is like today, including the challenges we face, as well as the unique idiosyncrasies of any tool or technology stack."
Liz Carter, Chief Marketing Officer, Reputation
