Salesforce for Google Adwords – Searching for a Sunset to Retire By
When thinking about Salesforce.com’s retirement of Google AdWords one has to wonder… how did it last this long if so few companies used it?
Salesforce.com recently announced that Salesforce for Google AdWords is going away. Seems like it was just yesterday that they forced it on all of us by adding it to all Salesforce instances (2007?). If you own Salesforce, you’re now in one of 3 camps vis-a-vis the retirement of Salesforce for Google AdWords:
Camp #1: If you’re just purchasing Salesforce.com now, you won’t notice that it is already gone- since it won’t ever appear in your new system.
Camp #2: If your Salesforce.com instance dates back before February 2012, but you did not activate your Google Adwords account from within Salesforce, then you are now shut out and have a useless Google AdWords Setup Tab cluttering your system. It is possible for a system administrator to uninstall the app under Setup/Installed Packages.
Camp #3: If you’ve used Salesforce.com for a while AND activated your Salesforce for Google AdWords account, then you have one more year to use it. Starting May 2013, no new AdWords data will be added to Leads and Opportunities. The Google Adwords Setup tab will no longer display the AdWords dashboard in your system. Prior to that day you’ll want to make a decision on the AdWords related data in the 4 Objects in Salesforce, and if you will migrate it elsewhere. There is a nice overview within Help that explains “What happens to my existing Salesforce for Google AdWords data?“
The official announcement within Help documentation suggests Salesforce is moving on from AdWords “so that we can focus our efforts on innovation in other areas of the application.” Somewhere else I read that Google hasn’t made it easy to interact via their APIs, but I haven’t confirmed it. Whatever the case, if you are in Camp #3, you’ll need to find a new way to manage the integration of your AdWord spend and your Salesforce.com Leads and Opportunities. Salesforce.com lists three options to consider: Pardot, Marketo, and Eloqua- and undoubtedly there will be more out there.