Over 171,000 people attend Salesforce’s annual Dreamforce conference in the Fall. The conference features incredible thought leaders, captains of technology, and major private equity firms in the SaaS industry. The energy is incendiary.
It’s also a lot to take in. It’s exhilarating to meet so many people, attend workshops & talks, and network with business leaders. Frequently during the conference, however, people want to get away from it all, and take a moment to gather their thoughts and gain some perspective on all the incredible things that are happening, recharge, and then dive back in.
So, at last year’s Dreamforce, we thought, why not give our clients that chance to recharge and gain some perspective — literally.
We decided to organize a seaplane ride around the city of San Francisco.
Our guests were glad to get away from the conference for a morning. It was incredible to look down at the SaaS capital of the world (for now), and at Dreamforce. Every major SaaS company was down there. For a moment, we all had a bird’s eye view of the entire SaaS industry.
I don’t know of any other vendor or partner that’s here at Salesforce right now that takes their customers out like this and treats them to such an enjoyable experience.
– Chris Rustici, Sr Manager, Business Applications at Imprivata
The seaplane ride was a once-in-a-lifetime experience for all of our clients. But it was also an opportunity for them to gain a different perspective on their business.
When you’re trying to hit aggressive growth targets, it helps to have a 10,000-foot view of your industry. To create a competitive advantage, it helps to have a vantage point that gives you a different perspective on your business, and others’.
The focus of OpFocus is on the customer.
– Brian Wainwright, Director of Business Systems at Toast
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