Ross Safko

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The Second Layer of Lead Scoring
I had no interest in writing a post about lead scoring. There. I said it. The lead scoring topic has been beaten to death by marketing bloggers over the last several years, and I had no interest in being the latest to jump onto the pig pile. Writing about lead scoring feels like a lazy cop out that insults the intelligence of marketers t
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Success Story: A Customized Pardot Implementation for Everseat
Each business holds a unique set of needs and pain points that Pardot, B2B Marketing Automation by Salesforce, can solve for, making each implementation a unique experience. Business models, data and company size, marketing need, internal resources and user experience are only a few of the elements that drive the focus of implementations. In o
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5 Ways to Keep your Marketo Database Sparkling Clean
We’ve all seen the horrifying numbers showing how quickly your Marketo database can corrode and how much it can cost you. For those of you living under a rock for the past several years, let’s get you caught up. MarketingSherpa research shows B2B data decays at a rate of 2.1% per month, which is an annualized rate of 22.5%. SiriusDecisions
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