Natalia Creamer Kochem

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Moving away from Leads to a Contact & Account model
For years, marketing teams have targeted individuals at a company for outreach. This leads to a long, back-loaded sales cycle that requires significant effort to identify and loop in additional stakeholders later on. So why does the marketing department target a single person when so many people are involved in the buying process? These pains
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Top 5 Questions on Account Based Marketing
As revenue stabilizes in the new normal, many teams are turning to Account-Based Marketing as a way to more effectively target demand and close more deals. When implemented correctly, ABM can transform an organization and empower them to reach their growth goals with confidence. Our very own Natalia Kochem, Director of SaaS Growth Advisory Pr
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