Francisco Anes

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The New 2018 Pardot & Salesforce Campaign Integration
If you are anything like me, one of the things that you may find annoying in Pardot is the functionality known as “Pardot Campaigns.” It’s a legacy feature with the primary purpose of providing data for the Pardot ROI report, usually denoting what most marketers know as “Original Lead Source,” or the First Touch of how a prospect cam
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