As a Service

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What is “as a Service?”

What if we told you that Salesforce and Netflix aren’t that different? These two companies really aren’t that different because there’s a profound shift happening in customers’ buying habits. These monumental changes in buyers are resulting in a trend towards subscription-based services, rather than products. Much like Netflix, this buying trend provides customers the flexibility to pay as they go.

Perhaps your business has already entertained the thought of offering your solutions or products “as a Service?”

Providing your products or services through the “as a Service” model is only going to become more relevant to your buyers. This change brings with it the need for a shift in approach to your strategy, growth, operations and technology stack.

The data doesn’t lie

Companies like Netflix, Dollar Shave Club, Stitch Fix and Trunk Club are riding the wave of some seriously compelling data on “as a service products and services”:

(Check out the best subscription businesses who are exploding with growth)

Here’s some other data of how and why “as a Service” is critical to how you operate:

  • In April 2017, subscription company websites had more than 37 million visitors to their websites. That equates to over 800% growth since 2014, according to Forbes.
  • Each month, 21.4+ million visitors can be found on “as a Service” company websites in the United States.
  • More than 2.6 million visitors visit subscription-product sites in the United Kingdom.
  • Many of the top “as a Service” companies have an international presence and operate in multiple countries, such as DroneDeploy, HubSpot, Shutterstock, DocuSign, and Box.

Why not find out how this trend can help your company?

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