How mature is your SaaS organization? How do you know? Will you meet your growth objective this year? What might stop you? What is your timeline to hypergrowth?
As SaaS growth experts, these are the questions that motivate OpFocus. We’re a passionate team dedicated to helping SaaS organizations use maturity benchmarking as a tool to achieve milestones and propel growth.
OpFocus created the SaaS Growth Readiness framework to help organizations measure their maturity, identify roadblocks and develop strategies to scale. We believe in data-driven decision making. To develop this framework, our team leveraged our years of experience with hundreds of clients to track data points, map trends, and create benchmarks. In the end, we created an invaluable tool to discover blind spots at every stage of growth.
Our data is clear: successfully growing a SaaS business is dependent on five cross-functional factors: People, Process, Technical Systems, Data, and Governance. From marketing to product to legal, these aspects govern the success of each team and the growth of a business.
This category represents the team members driving progress at every level of a business. Successful team management is the beating heart of every business, and includes training, culture development, operational capacity planning, organizational structure, HR, and hiring. Symptoms of companies struggling with team management include competing KPIs across departments, role dissatisfaction, employee attrition and siloed communication. For instance, our data shows that rapidly growing companies share certain characteristics: a strong culture of communication and shared accountability, a well-defined operational structure, and ideal person-role fit.
Without identifying key processes in a centrally accessible place, teams and whole organizations rely on individuals to keep a business running. Can your team/department/business run if a key individual was, well, run over by a bus? A clear trend in operational growth readiness is the importance of documentation. Symptoms of companies with advanced process maturity include less time gathering data and reporting, shorter prioritization cycles, achieving goals according to clear expectations, and less time onboarding new hires.
Planning a tech stack and choosing tools is no small task. What you use depends on multiple factors, including cost, implementation time, functionality fit, training needs, ability to integrate, and more. After purchase, buyers often ignore an important question: When will your business outgrow this newly acquired tool? Proactively addressing this question is key to a successful scaling strategy. You may not be able to pinpoint a date, but recognizing the signs of an overstretched system will enable you to better plan and more efficiently support a growing team.
To state the obvious: making data-driven decisions at any level of an organization is dependent on good data. Achieving good data quality takes intention, planning, and consistent effort. While organizations with nascent (or non-existent) data management can grow, lack of a clear strategy will eventually catch up and inhibit processes, people, and systems from scaling.
Governance is the backbone of a successfully scaling business. In our framework, the definition of governance is intentionally broad to cover each opportunity for oversight and discipline at the individual, team, department and company levels. Key governance activities typically include change management, audits, prioritization and planning, checks and balances between functional areas, protocols for sensitive data, and system management. Governance provides clarity for team members on operational priorities, ensures compliance, and inspires confidence in processes, systems, and data.
As SaaS growth experts, OpFocus enables organizations to reexamine their operational maturity and create a cross-functional plan for growth. Our years of experience helping businesses at each stage of growth has enabled the OpFocus team to lead with this SaaS Growth Readiness framework.
Does your company have what it takes to hit your target ARR and YoY growth goals? Is your team ready to overtake your competitors and become a SaaS unicorn? Speak with our team for a rapid assessment of your SaaS growth readiness.
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